Colleen R. Brown
CM-502 Dr.
Bindig
10/28/14
Blog #1 Organizations Background
My brand of choice
is Lysol. Lysol is a household-cleaning product that eliminates the spread of
germs. It has played a major role in the lives of families around the world
since 1889. I chose Lysol because I have confidence that this product
is safe. I trust in its model to terminate germs instantly without causing any
harm to my family and I am sure that this manufacturer and its advertisers are
concerned with their consumer’s welfare, and I believe that the corporation is
aware of their moral responsibility to produce products that have their
customer’s best interest. Lysol recognizes their moral and legal obligations to
protect its patrons so that they will practice healthy habits in order to live
happy lives.
I was first intro to this product when I was younger. My mom
used to use it when she saws signs that either of us had a cold, or had been
exposed to anyone who had signs of an illness.
She stood by this brand and I find myself following in her footsteps.
The product has worked for my family and I for many years and we all make sure
that this disinfectant spray is readily available for our daily use.
Lysol’s mission is to spread the message that healthy habits
lead to happier lives. They work to educate parents, schools, and businesses in
order to disseminate their message so that it’s heard across an array of
platforms. It has been making strides for years to use their expertise in germ
killing to improve their products and develop meaningful content for their
company.
The history of this product fits in with its mission
statement because the company has been consistent in improving their products
and reaching their goal to educate their patrons to live healthier lifestyles
in order to live happier lives. Their website says that, “We have a passion for health,
backed by an expertise in killing germs. We thrive on educating and inspiring
people to live healthier.”
Lysol
has a variety of germ fighting products that are used to combat illnesses.
Their products include: Lysol disinfectant sprays, wipes, hand-soap, toilet
bowl cleaners, pours, and triggers. All
of these products prove to efficiently represent the brands mission by
providing a fast acting germ killer and promoting habits that will help us all
live healthier lives by practicing healthier life styles. All of the products
are ideal for any setting and are easily accessible. One could find these
products in most stores for a reasonable price.
This
product has been around for 125 years which coveys that the public has faith in
it. It has proven its self over the decades to be a brand that consumers love.
As
North Americans, should we have confidence that the products we
purchase are safe? Should we trust that manufacturers and advertisers
keep consumer welfare in mind during the marketing process — from
product conception to point of purchase? Of course we should. One would
hope that corporations would have a sense of moral responsibility to act
in the best interest of their customers. If companies don’t recognize
their moral obligations, legal entities exist to protect us…right? -
See more at:
http://blog.oup.com/2013/03/lysol-birth-control-advertising/#sthash.WhqUgT9h.dpuf
As
North Americans, should we have confidence that the products we
purchase are safe? Should we trust that manufacturers and advertisers
keep consumer welfare in mind during the marketing process — from
product conception to point of purchase? Of course we should. One would
hope that corporations would have a sense of moral responsibility to act
in the best interest of their customers. If companies don’t recognize
their moral obligations, legal entities exist to protect us…right? -
See more at:
http://blog.oup.com/2013/03/lysol-birth-control-advertising/#sthash.WhqUgT9h.dpuf
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